Breast Cancer Awareness Month Is A Marketing Scam

Thought Catalog

It’s October, which only means one thing: pink ribbons, yogurt labels, football jerseys and buckets of fried chicken will be popping up everywhere. Breast Cancer Awareness Month is upon us, and it’s with that news that I warn: it’s all a scam.

Susan G. Komen For the Cure

Since 1982, Susan G. Komen For the Cure has used the month of October to galvanize women to their cause, kicking things into fundraising mode. Nearly $400 million was raised by Komen in 2010 alone, working with corporations like Yoplait and Ford to strike up campaigns centered around charitable contributions to a foundation supposedly set up to fund research into the second leading cancer-caused of death in American women (behind lung cancer).

Komen raises money through cause marketing, often as part of a capped percentage of sales of special “Breast Cancer Awareness” editions of products. Additionally, Komen is famous for their “Run…

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